Video transcripts allow your audience to consume content in a format that best suits their needs. Whether their surroundings are noisy, they need to keep scrolling or prefer written to audio content, the option to access your video content with captions is vital.
Transcribing your videos also makes it easy to create derivative content down the road. For example, you can easily turn your video into an engaging blog post.
Video content has become a staple in digital marketing strategies for businesses of all sizes. As such, it is important to make sure that your videos are accessible to everyone who might want to engage with them. This includes viewers who are deaf, hard of hearing, or have trouble understanding spoken language. Fortunately, transcribing your videos can help to make them more inclusive.
A transcript is a text-based version of your video’s audio that describes any relevant visual elements on the screen. It can be created through automated speech recognition technology, human transcription, or both. Video content transcription is readable and can be searched, making it an ideal alternative to your video content.
Video transcripts can be particularly useful for viewers in crowded public spaces, such as offices or on public transportation, who need to keep their sound turned off. They can still read the captions and follow the content, making them more engaged with your videos than if the audio was on. Additionally, transcriptions allow people to search for specific spoken words and phrases, which is not possible with subtitles alone.
Increased Search Engine Optimization (SEO)
Many businesses and organizations must create video content for their marketing strategies and include captions. Still, a well-crafted transcription goes a long way in improving your SEO. Captions are read by the bots that crawl the web, which can help search engines rank your content higher in the results when someone searches for a keyword that appears in the video.
Including videos on your website or landing page is a great way to improve engagement and boost conversions. Still, the last thing you want is for a potential customer or client to be turned off by a site that doesn’t accommodate their needs or preferences. Whether it’s because of their busy schedule, a noisy environment, or a preference for text over audio, including transcriptions gives your visitors the option to receive your content in the most suitable format.
Moreover, interactive transcripts of your videos are an excellent tool for increasing the discoverability of your video content. Users can easily search for a specific keyword and jump straight to the part of the video they are interested in by clicking on the word, which helps decrease your bounce rate.
Video content has dominated the marketing world for years and shows no signs of slowing down. It offers endless possibilities for marketers looking to add variety and innovation to their content strategy.
Adding captions to your videos will instantly expand their reach. Over 48 million Americans and 430 million people worldwide have disabling hearing loss. These individuals are unable to consume any content that lacks captions. You can reach this large audience and increase your customer base by including a video transcript.
Transcriptions are also searchable and can be indexed by major search engines like Google. Moreover, this makes it easier for users to find the content they seek. This also leads to improved SEO results and increased organic traffic.
In addition, videos with captions can attract 10x more views than videos without them. This is mainly because viewers can quickly scan the text for key points and take action. This leads to more engaged customers and a higher ROI for your business. This is why incorporating transcribed video content into your strategy is crucial for the success of your online marketing campaign.
Video marketing has taken the digital world by storm and is a powerful tool to market your business. However, businesses need to take the necessary steps to ensure their videos have the reach they deserve and can showcase their brand effectively. Using a professional transcription service to help transcribe your videos can help you reach more customers and increase your conversions.
The most important benefit of video transcription is that it makes your content more accessible to a wider audience. Roughly 30 million individuals in the US and 430 million individuals globally have disabling hearing loss, meaning they cannot watch or listen to video content without subtitles or transcripts. By transcribing your videos, you can give these audiences the information they need in an easy-to-read format.
Additionally, video transcripts allow users to search your website for specific information on the topics discussed in the video. This increases user engagement and reduces your website’s bounce rate. It also makes it easier to link back to your website for more information on the topic from other sources, increasing SEO results and internal traffic.
In addition to the accessibility and searchability benefits, transcriptions also help increase audience retention. When a transcript accompanies a video, viewers can read along and absorb the content at their own pace. This allows them to stay engaged and remember the information even if they need help to watch the full video or navigate a website with a slower load time.
Transcripts can also be used to create subtitles or closed captions that make videos more user-friendly for those who may need to mute the audio or are viewing in a public space where it is inappropriate to speak out loud. This additional content also makes it easier to find keywords that would be otherwise missed when relying solely on audiovisual materials alone.
As a result, marketers see improved SEO scores, increased viewer engagement, and lower bounce rates for webpages with transcribed videos. These additional benefits indicate that the investment in video transcription is a wise one that helps businesses meet their marketing goals. So, what are you waiting for?