Unlike black-hat and gray-hat link-building techniques, white-hat methods provide high-quality links that boost your SEO without violating Google’s guidelines. However, they can take a significant amount of time to build.
If you don’t have the time to spend on white hat methods, consider outsourcing your link-building to a professional agency.
One of the most dependable source for white hat links is the creation of infographics. That’s because people are more likely to pay attention to instructive content over extended periods than text-based blogs, which can only reach a limited audience.
When building an infographic, you should use statistics that are well-researched and backed by data. It’s important to refrain from using opinions, as they are less persuasive. Moreover, it would be best if you always were sure that the infographic has an aesthetically pleasing design, which will encourage people to link to it.
Another great way to build white hat links is through networking. For example, you can sign up for HARO, which sends three emails daily requesting quotes, recommendations, tips, and stories from different media outlets. You’ll receive a backlink from the media outlet when your response is published. However, you should ensure that the backlink is relevant to your business and has a high domain rating and site ranking.
HARO, which stands for Help a Reporter Out, is a white hat link-building service that connects journalists with industry experts. It’s free to use and allows journalists to post queries on various topics, and experts can then respond to those queries. Publishing your responses in the media allows you to build your authority as an expert and boosts your SEO.
However, there are some pitfalls to using HARO. Journalists may be overwhelmed with irrelevant responses from unqualified marketers trying to secure backlinks. It can be frustrating for both parties and negatively affect the quality of the article.
White hat links are a crucial component of SEO, and it can take some time to see results from this strategy. However, the effort is worthwhile because being featured in news articles or media outlets can increase website traffic and improve rankings. Additionally, a white-hat approach to linking is more sustainable than grey-hat strategies and mitigates the risk of penalties from search engines.
A guest post
A well-liked white-hat link-building strategy is publishing guest posts on other websites. It can be challenging to develop the content idea and convince people to host you, but once your article is published, it’s a great way to generate engagement. It is a safe and effective strategy if you stick to quality guidelines and don’t go overboard (like a link-building agency that uses black-hat techniques).
If you’re going to do this, be sure to research the websites where your competitors have written guest posts. Find out what their audiences are interested in and what types of articles they publish. Also, avoid low-quality websites with high domain authority but poor web copy. Instead, focus on finding those with a good reputation. You can use search operators to help you identify the best opportunities. You can get a list of operators from this post by Optimize Smart. Also, consider tracking your guest posts with a tool like Ahrefs to keep track of their performance.
Utility Link Building
Regarding link building, white hat tactics are the best way to keep your SEO on track for long-term success. Black-hat techniques may seem quicker or more straightforward, but they won’t withstand the test of time and Google algorithm updates. You risk getting hit with a manual penalty that could set your site back years.
One of the most effective yet challenging strategies is high-volume cold outreach. It involves reaching out to many potential link partners in your niche with personalized messages. It requires consistent effort but can lead to incredible opportunities, including backlinks from high-authority websites.
Another white-hat tactic is broken link building. It involves finding broken links on other pages and suggesting you content as a replacement. For example, if someone has a page about popup form builders needing essential information, you can pitch them, asking them to add your article as a resource.